The Golden Circle

As an undergrad student studying communication with a public relations concentration, most of the classes I take reflect how to communicate and sell yourself within a business. There are main traits one must have such as: great people skills, great public speaking abilities and knowing how to market yourself. These traits will put you ahead of the game after graduating with a degree in communications, no matter what field you choose to "put your foot in the door". Some find confusion while trying to master what exactly you are doing when you are a communication, or in my particular case, a public relations specialist.

Ted Talks are one of the ways that explanation can be provided for practically anything you need answered.

One of my favorite Ted Talks is by Simon Sinak, who released the book Start With Why in 2009.  The video is lengthy, but is definitely worth watching and taking notes!

Simon reflects on what is referred to as "The Golden Circle" ~ The What, the How, and the Why of communication. His examples include Apple, Martin Luther King Jr., and the Wright Brothers.

"If you hire people just because they can do a job, they'll work for your money. But if you hire people who believe what you believe, they'll work for you with blood and sweat and tears". Simon Sinak, 2009.

Written by: Emily Doherty, Valparaiso University PRSSA member and social media chair.